The first edition of the guide was only released as an ebook in late 2012/early 2013 for the Kindle, iPad, Nook, and other platforms. I experimented with a few different titles before settling on Google Blogger For Small Businesses In 30 Minutes. It lagged a little at first, but then as readers began to see how Blogger can be used to support their businesses, shops, consulting firms, LLCs, and startup ideas, it began to take off. I was overjoyed to see positive reviews on Amazon and elsewhere:
"A well-written book that allows the reader to take advantage of Google Blogger (there are few books of this good technology). The book uses scenarios and practical examples that lead the reader to understand why certain aspects of the technology are good for his use."
"Google Blogger is a free, easy-to-use blogging platform, but you do need some guidance to avoid tearing out your hair now and then. Setting up my blog to promote my upcoming book(s) was made a lot easier with this resource. It did take me more than 30 minutes to set mine up, but that’s more my fault than anything. Good, clear instructions with lots of useful illustrations. I’d still be fumbling around if not for this helpful guide."
I discovered that there are actually quite a few authors who need to build a website to promote themselves and their books. They (and other business owners) are often turned off by Wordpress, which requires a bit more technical knowledge to operate. It’s possible to get a single-page Google Blogger business website up and running in less than an hour, although business owners who want to add more pages or a custom domain (for instance, www.eddiesflowers.com) will have to spend a few hours more. The guide shows exactly how to do it, from registering with Google (which owns Blogger.com) to adding photos, maps showing the location of your business, and links to other resources.
In terms of the update to the contents of the Google Blogger book, what changed between 2012 and 2015? Here is a short list of what’s new:
- The guide now uses high-resolution screenshots (mostly 300 pixels per inch and above) which make it easier to see details on the page or in the e-reader.
- Google changed the way new users sign up for Google services.
- Custom domain activation has is now more difficult, requiring users to sign up for the domain using a third-party registrar like GoDaddy.
- Adding gadgets (Blogger’s term for “widgets” used by Wordpress and other services) and performing other template and layout tweaks uses a slightly different method than in the past.
Google Blogger For Small Businesses In 30 Minutes can be purchased via Amazon (Kindle/Paperback), B&N, the Apple iBookstore, Google Play Books, and as a PDF. It’s also possible to make a special order for the book through a library or specialty bookstore using the book’s ISBN (978–1939924322).
A sample of a high-resolution template sample from the guide:
Note: Google Blogger For Small Businesses In 30 Minutes is published by i30 Media Corporation. Copyright 2015, all rights reserved. In 30 Minutes® is a trademark of i30 Media Corporation. i30 Media Corporation and IN 30 MINUTES guides are not associated with other brand names, product names, or trademarks cited in this book, including the Blogger™ web publishing service. Google Blogger For Small Businesses In 30 Minutes is an independent publication and is not affiliated with, nor has it been authorized, sponsored, or otherwise approved by Google Inc. Google and the Google logo are registered trademarks of Google Inc., used with permission. This guide is not affiliated with Google Blogger For Dummies, Wiley books, or any other publisher.